Head-to-head comparison

Binder vs GloveBox CRM

formerly Better Agency, acquired by GloveBox in December 2024

GloveBox CRM (the platform formerly known as Better Agency) is built around 100+ pre-built marketing campaigns, a client-facing portal, and guided onboarding. Their price isn't a flat rate, it's a calculator tied to your agency's revenue, not the plan you pick. If you want to be live today without any of that, Binder is free for up to 5 users and running in minutes.

No credit card · No sales call · Live in minutes

What happened to Better Agency? In December 2024, GloveBox (a client-facing insurance portal company) acquired Better Agency and rebranded the CRM product as GloveBox CRM. The core campaign library and features are the same; the roadmap since the acquisition looks more like bundling in GloveBox's other products than investing in the CRM itself.

Pricing

Start today vs. wait for a call

GloveBox CRM's pricing runs through a revenue-based calculator rather than a flat rate, so what you pay depends on your agency's revenue, not which features you need. Binder is free to start and public on pricing.

Binder
$0/ month

Up to 5 users: pipeline, CRM, policies, tasks, forms

$30/ user / month

Everything free, plus email automation, docs, team permissions

  • Sign up and start immediately
  • No onboarding call required
  • P&C, life, health, any lines
  • Organize free, automate when ready
  • Public pricing, no surprises
GloveBox CRM
Revenue-based

Calculated from your agency's revenue, not a flat rate

  • Price scales with your revenue, not your feature needs
  • No free tier
  • No AI agent integration (Claude, ChatGPT)
  • Onboarding call and guided setup required
  • P&C focus only, not built for life or health lines
Get a quote via glovebox.io's revenue calculator

Full feature comparison

Feature
Binder
GloveBox CRM
Starting price (organize your book)
$0/month (up to 5 users)
Revenue-based calculator, no flat rate
Full features including automation
$30/user/month (Growth)
Scales with your agency's revenue
Free tier
Yes, up to 5 users, free forever
No
Credit card to start
Not required
Required
Time to value
Live in minutes, self-serve
Onboarding call + setup required
Pipeline & opportunity tracking
Free plan
Yes
Contact & policy records
Free plan
Yes
Renewal tracking
Free plan
Yes
Task management
Free plan
Yes
Client intake forms
Free plan, custom branded
Limited
Pre-built automation campaigns
Yes (Growth plan)
Yes
Email sequences & automation
Growth plan ($30/user/mo)
Yes (core feature)
Client-facing portal / mobile app
Not yet
Yes (GloveBox original product)
AMS integrations
Not yet
8+ AMS integrations
AI agent / MCP integration
Yes: Claude & ChatGPT
No
Pricing transparency
Fully public, no surprises
Behind a revenue calculator, not a flat rate

GloveBox CRM pricing structure based on publicly listed information at glovebox.io as of early 2026. Verify current pricing directly with GloveBox.

Start today, not after an onboarding call

Be live in minutes, not after a demo

Binder is free for up to 5 users. Sign up, import your book, and be up and running today. No demo, no card, no waiting.